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LEXUS NEWS

Lexus Ireland partners with theTaste.ie for the ‘Taste Tour 2020’

The Taste Tour will see Lexus support as the official car of the annual culinary tour.

Lexus Ireland is delighted to announce that it will partner with award-winning food, drink and travel website, TheTaste.ie for the annual ‘Taste Tour’, Ireland’s largest premium food tour.

TheTaste.ie team will be travelling in the self-charging hybrid Lexus UX crossover, the official car partner for the tour will provide the ultimate driving experience combining luxury with comfort.

The tour, which involves travelling the length and breadth of the country to celebrate Ireland’s best culinary talents will visit all counties across the country including Cork, Galway, Dublin and Limer- ick. Ireland’s most exclusive and luxurious venues will be covered in the tour to discover and review Ireland’s hidden gems.
In addition to the tour, TheTaste.ie will also be launching ‘Dine Free for a Year’ interactive competi- tion where online users will be able to suggest the route the self-charging Lexus UX will take during the tour.
Commenting on the new partnership, Ian Corbett, Head of Lexus Ireland said: “Lexus Ireland is delighted to be the official car partner of the ‘Taste Tour 2020’ and to support celebrating the phe- nomenal culinary talent on the island of Ireland whose dedication to their craft perfectly embodies the pioneering spirit and craftsmanship philosophy of Lexus vehicles. We wanted to provide the team at TheTaste.ie with a more environmentally friendly self-charging hybrid option for their tour and are extremely proud that our entire range is 100% hybrid.
Keith Mahon, Founder and Managing Director of TheTaste.ie added: “We are very excited that Lexus Ireland has joined us for our annual ‘Taste Tour’. The tour has become a highlight for the team and our readers, and we are delighted that Lexus Ireland will be able to offer us first-class trans- portation as we make our way around Ireland. As a brand, Lexus celebrate customers who think dif- ferently which makes it a direct match for TheTaste.ie where the mission has always been to discover and showcase the food stars that think differently.”
For more information on the Lexus UX, visit www.Lexus.ie or www.taste.ie