DISCOVER LEXUS

DESIGN

Brave. Different. Directional. Our design is instantly recognisable, never failing to stir emotions and inspire boundary-pushing new ideas.

FROM BRAVE IDEAS TO DISTINCTIVE DESIGN

Everything we create can be traced back to a brave idea. We look anywhere and everywhere for our inspiration - to cultivate radical thinking and fresh creativity. It’s this process that makes our car styling so unique.

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    DESIGN

    PROVOCATIVE PERSPECTIVES

    We design to provoke, with bravery, courage, and confidence. We ignore the thinking of the crowd, always exploring new concepts, new outcomes, and new ways to express ourselves.

    EXPLORE OUR PERSPECTIVE
  • design hub brave concepts

    DESIGN

    FUTURE VISIONS

    Our design philosophy takes us far into the future. It inspires pioneering concept cars. Even yachts, hoverboards and spacecraft.

  • design hub signature styling

    DESIGN

    SIGNATURE STYLING

    The full Lexus range is united by the principle of L-Finesse. Forward-thinking design and technology, enacted with style.

    EXPLORE LEXUS STYLING
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    LEXUS DESIGN AWARD

    LEXUS DESIGN EVENTS

    Creativity has the power to change the world. The Lexus Design Award fosters ideas by supporting young designers and creators whose design work promises to shape the future in new and exciting way.

    EXPLORE LEXUS DESIGN AWARD
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    DESIGN

    PIONEERING SPIRITS

    Carving a new art form from an ancient tradition.

    FIND OUT MORE

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