The luxury car brand returns for another year of sponsorship for the competition taking place in Madrid, Spain, from 25th November to 5th December. Group stages will also be held in Turin, Italy and Innsbruck, Austria
Today, Lexus is announced as the official automotive sponsor of the Davis Cup by Rakuten Finals 2021, which take place in Madrid from 25th November to 5th December. As part of the partnership, Lexus will be responsible for the official transportation of players and teams from the 18 competing nations to the tennis village. Ties will also be contested in Innsbruck, Austria and Turin, Italy.
There is an authentic synergy between Lexus and the Davis Cup, with both striving for unparalleled luxury and offering unforgettable experiences for both customers and fans alike. The partnership also coincides with the launch of the all-new Lexus NX, which opens a fresh chapter for Lexus, heralding new directions in exterior/interior design and new powertrains, including Lexus’ first plug-in hybrid electric, dynamic improvements that deliver a more rewarding and connected driving experience and next generation multimedia and connectivity. The NX also includes use of advanced technologies for higher levels of safety, comfort and convenience.
The campaign for the all-new NX is named “Feel More”, which draws on the obvious connections and associations with a sport known for its fast paced, highly emotional, and often iconic moments of passion.