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Lexus set to bloom with a brand new partnership

Two year official car partnership of Bloom Festival is announced Lexus Ireland are delighted to announce that they have become Bloom’s official car partner until 2017. This exciting new partnership will see Lexus holding exclusive naming rights of the Floral Marquee at Bord Bia’s Bloom, which will take place in the Phoenix Park, Dublin over June bank holiday weekend.

Lexus leads the way in the premium car market with the introduction of hybrid technology across its entire range and coupled with its cutting edge L-finesse design, continues to attract new fans. The exciting new Lexus RC F sport coupe and the Lexus RX luxury SUV will both be on show for visitors to experience during the weekend.

Kevin O’Reilly, Head of Lexus, Ireland said: “We are excited to be partnering with the Bord Bia for their tenth year of the Bloom festival in 2016. We thought this association would be the perfect way to educate visitors about the benefits of hybrid technology as well as showcase Lexus stunning L-finesse design”.

“Bloom is thrilled to welcome Lexus on board as official car partner for the next two years. Superb design, dynamism and innovation are at the heart of Bloom and these values are reflected in the Lexus class-leading vehicles”, commented Gary Graham, Bord Bia’s Bloom Show Manager.