Lexus International have announced a call for entries for the distinguished Lexus Design Award 2019. Since its launch in 2013, the worldwide design competition has always served as a platform for emerging designers and creators whose works can lead to a better future for all. The annual event attracts thousands of upcoming creative talent from around the world, who aspire to win the coveted award for innovative design excellence.
Making the world a better place through design has always been the program’s purpose and now, in its seventh year, the 2019 award makes that objective clearer than ever under the directive of “Design for a Better Tomorrow”.
The next-generation of designers will need to consider how their creative ideas incorporate three fundamental principles from the Lexus brand: “Anticipate,” “Innovate,” and “Captivate,” as well as how their design anticipates the needs of tomorrow’s society. They will need to develop innovative designs that bring fresh imaginative solutions. At the same time, their ideas and designs should be captivating and engaging to the audience and more importantly, of the esteemed judging panel.
The six finalists will be announced in early 2019. The judges and the mentors for the award will be disclosed in the fall 2018. Past Lexus Design Award judges and mentors include such luminaries such as Sir David Adjaye, Snarkitecture, and Formafantasma.
The judges will select the six best ideas to be developed into functional prototypes with a production budget up to 3 million JPY (over $25K USD) each and with the support of world renowned mentors. The prototypes will be displayed at the prestigious Milan Design Week 2019* where they will compete for the Grand Prix prize.
To prepare the finalists for Milan, Lexus will also provide a once-in-a-lifetime mentorship that gives each finalist an exclusive opportunity to receive direct hands-on guidance from acclaimed professionals who share their priceless knowledge and experience for creating the prototype and beyond.
* The world’s largest design exhibition, also known as Salone Del Mobile, presents events and exhibits by brands and designers in many categories including furniture, fashion and textiles.