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LEXUS DESIGN AWARD WINNER ANNOUNCED AT MILAN DESIGN WEEK 2015!

LEXUS HAVE ANNOUNCED THAT SENSE-WEAR OF EMANUELA CORTI AND IVAN PARATI (CARAVAN) WAS SELECTED BY AN ELITE JUDGING COMMITTEE AS THE FIRST EVER GRAND PRIX WINNER OF THE LEXUS DESIGN AWARD.

The selection was made based on the four finalists’ presentations of their prototype works on the theme of “Senses”. Along with pieces by the other 11 finalists, the Grand Prix work is displayed at “Lexus – A Journey of the Senses”, an exhibit experience presented by Lexus at Milan Design Week 2015. This year's Lexus Design Award drew a large number of submissions and a wide variety of wonderfully original ideas. In keeping with the theme of "Senses," many submissions appealed to the five senses or emotional, rather than concrete, aspects of the human experience.

On Tuesday, April 14, Lexus International publicly opened Lexus – A Journey of the Senses at Spazio Lexus at Torneria in Milan. The exhibit offers an amazing experience that awakens the senses to the excitement of the Lexus journey. The exhibit was created by world-renowned space designer Philippe Nigro with collaboration from acclaimed chef Hajime Yoneda.

Lexus – A Journey of the Senses

Lexus – A Journey of the Senses presents a wide-ranging and exciting sensory experience with the theme of “Senses,” a concept that is fundamental to the Lexus brand. When space designer Philippe Nigro visited a Lexus plant, he was greatly impressed to learn how much care goes into not just the outer appearance but also into the unseen internal details. This insight led him to the 'Inside-Out' concept that enables visitors to experience beauty from every angle. Revealing things normally hidden from view, Lexus invites the visitor to make new discoveries and have new experiences in each of the three zones.

Zone 1: Engaging the Senses

A special version of the LF-SA concept introduced at the Geneva International Motor Show 2015 is displayed in this zone. The car, which is placed in the centre of a cocoon, is surrounded by numerous convex mirrors that cause unexpected reflections and illumination to create a flow of motion stimulating the imagination.

Zone 2: Exploring the Senses

Twelve finalist works, 4 prototypes, and 8 panels, chosen from among 1,171 entries from 72 countries are displayed in this zone; including the Grand Prix work “Sense-Wear” by Emanuela Corti and Ivan Parati (Caravan). Some of the prototypes offer interactive experiences for visitors. The space has a quiet, soothing atmosphere that allows visitors to fully experience the originality and creativity of each work, and to reflect on its potential to shape the future.

Zone 3: Experience the 5 Senses

In this collaboration between Philippe Nigro and Hajime Yoneda, a tasting experience is added to the sensory journey. In creating a unique taste sensation, Chef Yoneda who is a Lexus owner himself, drew on his personal experiences of driving pleasure and travelling through nature, where all five senses are at their sharpest.

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