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CONCEPT
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Lexus concept cars provide intriguing glimpses of our future design direction.

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This section profiles some of our most striking design concepts and showcases.

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There are many types of hybrid car, and they all have one thing.

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MASTERS OF FORGERY

lab

THE LAB

IN A VAST FACTORY 250 KILOMETERS OUTSIDE TOKYO, A GROUP OF CRAFTSPEOPLE IS FORGING SOME OF THE MOST SOUGHT-AFTER WHEELS IN THE WORLD.

Each morning, Masato Sawada, head factory manager of BBS Japan Co. Ltd., walks the floor of the Takaoka wheel factory, carefully examining each workstation and greeting each worker to ensure that operations are running smoothly and high-quality forged wheels are being turned out on time. His “morning stroll” can take up to a few hours. The Takaoka facility is huge and bustling, 38,520 square meters in total, or roughly nine acres of land. It accommodates 300 employees.

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